whatyareckon

Civilised societies demand civilised power generation; not stuff delivered at the chaotic whims of mother nature. Untamed and untamable, wind and solar are simply incapable of delivering power as and when we need it – which is the starting point for every modern society.

You’re reading this thanks to a modern phenomenon that rests on having electricity available – around-the-clock – whatever the weather.

The giant server farms that store the data uploaded today – that’s called up by Internet users as the information of tomorrow – use phenomenal amounts of power – 24 hours a day.

The likes of Amazon, Facebook, Microsoft and Google consume staggering amounts of electricity – a fact that their marketing departments recognise as a potential brand negative.

It’s pretty hard to hold the high moral ground about ‘carbon footprints’ etc and berate the broader populous about their power use, when your business chews up…